Free Tool
Roofing Website SEO Audit
Instant audit of your website's local SEO performance and demand coverage.
Online Presence
Website Basics
Content & SEO
Citations & Links
Adjust the inputs to see your results
How Local SEO Works for Roofing Companies
Local SEO for roofing contractors is critical because customers search 'roofer near me' or 'roof replacement in [city]' when they need immediate service. Your Google Business Profile with high ratings and steady reviews drives 70%+ of your local visibility in the Local Pack where customers find roofing services.
A strong roofing website should include dedicated pages for each service (roof repairs, full replacements, different material types like asphalt, metal, tile) and each city you serve. These pages with location-specific keywords, local schema markup, before-and-after photos, and customer testimonials help you rank for both service-specific and location-specific searches.
Building citations on Yelp, Angi, HomeAdvisor, and BBB with consistent Name/Address/Phone information signals reliability to Google. Roofing companies with strong local citations, high ratings, and insurance information capture 4-6x more project inquiries than those with incomplete online profiles.
Formula
SEO Score = (Online Presence × 30%) + (Website × 25%) + (Content × 25%) + (Citations × 20%)DemandZones Insight
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