Free Tool
Roofing Competitor Visibility Scanner
See how your online presence compares to competitors in your area.
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How Online Visibility Drives Roofing Leads
Roofing customers search urgently for local roofers when they spot roof damage or after storms. Google Business Profile visibility with photos and reviews drives 70%+ of search traffic. Companies in top 3 local results capture 60%+ of emergency and replacement leads; bottom-ranked contractors see minimal visibility.
Review volume demonstrates quality and customer satisfaction for major home projects. A roofer with 120+ reviews showing consistently high ratings builds trust for $10,000-$30,000+ projects. Photo portfolio (before/after) and customer testimonials amplify trust beyond reviews alone.
Website authority with project galleries, material options, warranty information, and financing details converts more leads to jobs. Combined with strong Google Business Profile, consistent reviews, and professional photos, this creates competitive advantage that's difficult to overcome.
Formula
Visibility Score = (Reviews × 30%) + (Google Presence × 25%) + (Website Authority × 25%) + (Market Position × 20%)DemandZones Insight
Compare your online visibility to roofing competitors in your market.
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