Free Tool
Pest Control Website SEO Audit
Instant audit of your website's local SEO performance and demand coverage.
Online Presence
Website Basics
Content & SEO
Citations & Links
Adjust the inputs to see your results
How Local SEO Works for Pest Control Companies
Local SEO for pest control is fundamentally different from national search. Customers searching 'pest control near me' expect to see established local providers with verified credentials and customer reviews. Your Google Business Profile, consistent business information across directories, and customer reviews drive 70%+ of your local visibility.
A strong pest control website should include dedicated pages for each service (termite control, rodent removal, bed bugs, etc.) and each city you serve. These pages with location-specific keywords, local schema markup, and local customer testimonials help you rank for both service-specific and location-specific searches.
Building citations and consistent Name/Address/Phone across Yelp, Angi, HomeAdvisor, and industry directories signals legitimacy to Google. Pest control companies with strong local citations and 4.5+ star ratings capture 3-5x more leads than those with incomplete profiles.
Formula
SEO Score = (Online Presence × 30%) + (Website × 25%) + (Content × 25%) + (Citations × 20%)DemandZones Insight
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