Pest Control Competitor Visibility Scanner

Pest control customers rely heavily on online research before calling. Google Business Profile visibility, customer reviews, and website authority directly drive lead volume. Companies in the top 3 local results capture 60%+ of search traffic, while those ranked 10+ see minimal visibility.

Review volume is the single most visible ranking factor for local pest control search. A company with 100 reviews typically ranks 5-10 positions higher than a competitor with 20 reviews, even with similar service quality and pricing. Consistent 2-3 new reviews monthly shows active, satisfied customer base.

Market position is driven by reviews, rating consistency, website age/authority, and citation consistency. Building visibility takes 3-6 months but creates sustainable competitive advantage that compounds over time.