Free Tool
HVAC Competitor Visibility Scanner
See how your online presence compares to competitors in your area.
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How Online Visibility Drives HVAC Leads
HVAC customers search online for emergency service availability, technician credentials, and project examples before calling. Google Business Profile visibility and customer reviews drive 70%+ of search traffic. Companies in top 3 local results capture 60%+ of emergency and maintenance leads.
Review volume demonstrates expertise and reliability for high-stakes HVAC decisions. A contractor with 150+ reviews and 4.5+ rating ranks 8-10 positions higher than one with 30 reviews, even with similar service quality. Consistent 3-4 monthly reviews shows active installation and maintenance work.
Website authority comes from technical content (certifications, warranty information, financing details), local service pages, and installation portfolio. Combined with strong Google Business Profile and reviews, this creates competitive moat that's hard for competitors to overcome.
Formula
Visibility Score = (Reviews × 30%) + (Google Presence × 25%) + (Website Authority × 25%) + (Market Position × 20%)DemandZones Insight
Compare your online visibility to HVAC competitors in your market.
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