Multi-Source Lead ROI Calculator
Compare your lead sources side by side. See which channels deliver the best ROI and discover optimization opportunities.
Campaign Settings
Lead Sources
ROI Comparison
| Metric | Door Knocking | Google Ads | Referrals | DemandZones |
|---|---|---|---|---|
| Cost Per Lead | $15.00 | $85.00 | $5.00 | $2.48 |
| Close Rate | 12% | 18% | 45% | 22% |
| Customer Acquisition Cost | $125.00 | $472.22 | $11.11 | $11.27 |
| Customer Lifetime Value | $4200 | $4200 | $4200 | $4200 |
| LTV:CAC Ratio | 33.6:1 | 8.9:1 | 378.0:1 | 372.6:1 |
| Payback Period | 1.1 months | 4.0 months | 0.1 months | 0.1 months |
| 5-Year Profit Per Lead | $1735 | $1082 | $462 | $952 |
| Annual Revenue Per Lead | $1400 | $1400 | $1400 | $1400 |
💡Scenario Insights
- • Referrals delivers 42.5× better unit economics than Google Ads.
- • Referrals have the best unit economics, but they don't scale reliably. DemandZones offers quality comparable economics at volume.
How You Compare: Industry Benchmarks
Cost Per Lead (NYC Market)
• Google Ads: $65–$120
• Door Knocking: $10–$25
Average Close Rates
• Online Leads: 15–22%
• Cold Outreach: 8–15%
• Referrals: 40–60%
Unit Economics (LTV:CAC Ratio)
• Top Performers: 8:1 or higher
• Healthy: 3:1 to 5:1
• At Risk: Below 3:1
Payback Period
• Target: Under 3 months to ensure positive cash flow
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See High-Probability OpportunitiesFrequently Asked Questions
What is LTV:CAC ratio and why does it matter?
LTV:CAC (Lifetime Value to Customer Acquisition Cost) is the ratio of customer lifetime value to acquisition cost. A ratio of 3:1 or higher is considered healthy, meaning you earn $3 for every $1 spent acquiring a customer. Top performers achieve 8:1 or better.
How should I use this calculator to compare lead sources?
Adjust the campaign settings (job value, visits per year, retention) to match your business. Then compare the ROI metrics across sources. Focus on LTV:CAC ratio and payback period to identify which channels deliver the best unit economics.
Why does DemandZones cost less per lead?
DemandZones uses proprietary data to identify high-intent, location-based service requests, reducing waste and allowing for lower cost-per-lead while maintaining competitive close rates.
What payback period should I target?
A payback period under 3 months is ideal for pest control, ensuring you recover your acquisition costs quickly and maintain healthy cash flow. Anything above 6 months indicates potential unit economics issues.
Can I edit the lead source names and metrics?
Yes! All lead sources are fully editable. Change names, cost per lead, and close rates to match your actual data. The calculator updates in real-time.