Building Opportunity Score
See how DemandZones intelligently prioritizes buildings for pest control opportunities
Building Opportunity Score
See what your buildings are worth to a pest control operator, powered by DemandZones' scoring methodology.
Profile a Building
Pest Signals
Property Details
Opportunity Score
Score Breakdown
Your Action Plan
Investigation Actions
- •Add to your quarterly review list. Monitor for increased complaint activity.
- •Consider a door-knock or mailer as a low-cost first touch.
What Powers Real DemandZones Scores
This calculator uses a simplified version of DemandZones' scoring engine. The full platform scores every building in NYC using live complaint data updated daily.
Subscribers see: exact complaint dates, managing agent phone numbers, owner names, and DemandScore for every property in their zone.
See live DemandScores in your area →Frequently Asked Questions
How is Recency weighted?
Recent complaints (last 30 days) are weighted heavily because they indicate active pest pressure. A building with complaints today is more likely to contract for services than one with old complaints.
What does Velocity measure?
Velocity is the ratio of recent complaints to total complaints. High velocity (many complaints concentrated recently) suggests an escalating problem — one of the best indicators of buying intent.
Why does contact info matter?
Buildings with phone numbers and managing agents are easier to reach, making them higher-probability closes. This reflects real sales dynamics.
How do building type and size factor in?
Restaurants and larger multi-family buildings typically represent larger contracts. The calculator weights them accordingly to reflect annual revenue potential.
Is this score guaranteed?
No. This is a framework for prioritizing outreach based on real demand signals. Actual close rates vary by territory, sales skill, and service pricing.
Ready to score your entire territory?
DemandZones gives you instant access to opportunity scores for every building in your service area, automatically updated as new complaints come in.
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